Hyper local is a new trend contrasting mass tourism, where travelers seek unique neighborhood experiences and integrate themselves directly into local life. Travelers are taking accommodation, breakfast and other aspects bundled in the traditional hotel experience outside of the hotel and into the local neighborhood. For example, a traveler will stay overnight in a bedroom located in a former business building, eat breakfast in a coffee shop next door and even venture to a local restaurant for dinner and drinks. Can Vienna find an answer to these trends and create a unique, new and authentic demand for locally cross-linked hospitality business? What advantages or disadvantages would there be for domestic tourism, if Vienna invests in this new trend?